Resources Library by ANA

Measuring the vitality of a product after its launch

The paper is divided into four parts illustrating problems linked with verifications a Company can be faced with, within the market realities, when it decides to launch/relaunch/modify a product. This verification takes place after the research...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Fausto Falcone, Mario Figini

Company: Nestlé

June 15, 1991

The testing and development of innovative fragrances

Part one of the paper reviews the innovation process and relates this to the creation of new fragrances. Special attention is focussed on the development phase, of the creative process, which recognises the difficulty of using conventional market...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Author: Tom McGee

Company: Givaudan

June 15, 1991

Turning images into fragrances

Whilst all consumer products have both sensory and image properties which work together to influence the user's perception, the image content in fine fragrances is probably one of the highest. Consumer life style aspirations, self image and even...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Authors: Anthony A. Williams, D. J. Whittlestone, Derek C. Martin

June 15, 1991

The role of research, particularly qualitative research, in concept development

The purpose of this paper is to demonstrate how market research can identify consumer needs and then assist in the development of concepts, and eventually of brands, to meet those needs: and brands, with their essential emotional components, rather...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Author: Stephen Wells

June 15, 1991

New product research in the travel and tourism market

New Product Development in the FMCG market is well documented and there are a number of volumetric forecasting models available. However since most of these rely on measures of trial and repeat purchase they are of little use in markets where the...

Catalogue: Seminar 1991: Travel And Tourism Transition

Author: Charles Ilsley

Company: FDS International Ltd

June 15, 1991

New product development and trade research

Historically it has always been assumed that the hardest part of new product development is to find an idea/product that appeals to the consumer. However, now that is only half the battle, and maybe even less than half, as markets have become much...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Author: Pamela Robertson

June 15, 1991

Two cultures meet and create a third

Each of us has developed her own form of expertise separately, in resonance with the main product areas she works for, i.e. functional products for Barbara and fine fragrances for Olwen. Recently, we have come to feel that the market demands a closer...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products

Authors: Olwen H. Wolfe, Barbara Busch

June 15, 1991

Wohndorf Laar

The GE WO GE Duisburg is a cooperative building society in North- Rhine Westphalia. It offers flats in Duisburg, a city with about 550.000 people, in the middle of the Ruhr area. Because of the fact, that 44 % of the tenants are already 55 years old...

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Bernhard Brandhorst

June 15, 1991

The role of marketing research in identifying the need for cost benefit analysis

The requirement for new prescription drugs to justify their introduction in economic as well as clinical terms is being sought not only at the central, governmental, level but also at the level of the individual hospital and physician practice, where...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Author: David Dawson

March 6, 1991